Something Wicked adds new Jade line to blur line between intimates and daywear

UK lingerie brand Something Wicked has just unveiled a completely new line, called Jade, which its says "is blurring the line between underwear and outerwear.”


Something Wicked/Jade


The company showed the Jade AW18 collection at Salon International de la Lingerie in Paris and Dessous in London this month and it will drop in-store from June.

The 10-piece range will retail from £79 to £189 and includes a variety of crossover items including a leather Japanese-style belt, a mesh dress and two kimono-style robes that moves the firm away from pure lingerie into the made-to-be-seen area.

The company is offering a wide size range from XS to XL and 32A to 38D, with all items UK-made.

Company managing partner Steff McGrath said of the launch: “With the trend ‘underwear as outerwear’ rising in the last year, we saw this as the opportune moment to create a new range. The Jade collection complements our existing ranges, such as Nina and Montana, and shows how lingerie can be worn in less intimate situations."

The company has used a mix of materials for the collection, including Japanese plonge leather and French Chantilly lace. 

Overall, the Something Wicked brand has had a good year and said it has managed to secure a number of international stockists during the period.

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