On August 16, H&M will launch a line of 25 perfumes, created in collaboration with two Givaudan perfumers: Nisrine Grillié, a fresh company talent, and Olivier Pescheux, a recognised name in the perfume world.
Burberry, which has been in the crosshairs for burning tens of millions of dollars of its products, is far from the only firm to destroy unsold goods to maintain the exclusivity and luxury mystique of their brands.
Just days after launching her new Kimoji Vibes fragrance, Kim Kardashian's KKW Fragrance company has been sued by Vibes Media company claiming her fragrance logo intentionally copies their trademarked logo.
Beauty and wellness brand Byrdie has teamed up with Amazon for a second edition of the Byrdie Beauty Lab, a limited-run pop-up bringing digital beauty to life in Los Angeles with product testing and master classes.
Avon is teaming up with designer Kenzo Takada on a brand new fragrance.The cosmetics giant and the Japanese creative have been working on a scent dubbed 'Avon Life Colour', which is set to launch later this year.
Calvin Klein is launching a new fragrance, with the help of Lupita Nyong'o and Saoirse Ronan.Dubbed "Calvin Klein Women," the perfume is the first scent by the house since Raf Simons was made Chief Creative Officer.