New space, new concepts, new owners. Change is part of the daily routine for Premium Group. FashionNetwork.com met with co-founder and managing director Anita Tillmann to discuss the market and the group’s plans.
From 2018 onwards, Mercedes-Benz will no longer be affiliated with the IMG-organised Berlin Fashion Week, reported several Berlin newspapers this week, as the German automobile manufacturer rolls out a new strategy.
With four trade shows and a tech-focused conference, Premium Group was the most ambitious project during Berlin Fashion Week. And after reporting an 11% increase in footfall the company demonstrates it was well worth it.