34% of global online payments now made on mobile devices

The fourth quarter of 2015 saw 34% of online payments being made on mobile devices, up from just over 30% in Q3, according to payments processing company Adyen.

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The company tracked mobile web payment transaction data around the world across select payment methods to get the result. The increase in mobile payments is driven mainly by major Asian-based payment methods including JCB, UnionPay, and Alipay. For JCB, more than half, 54%, of payments on the Adyen platform were made on a mobile device, up from 47% last quarter. Alipay increased to 44% and UnionPay to 31%. 

Netherland payment method iDEAL (Netherlands) remained steady at 49%, Open Invoice (Scandinavia) reached 47%, in Bancontact/Mr Cash (Belgium) was at 39%, and SEPA Direct Debit (Europe-wide) at 22%, Adyen said.

Smartphones are now more popular than tablets for retail purchases, it also found, at 17.5% versus 16% on tablet. It's the first time mobile phones have overtaken tablets - in Q3 the figures were 14% and 17% respectively. Smartphones also continue to increase its share of mobile payment volume, increasing 2% from last quarter to 68% on smartphone versus 32% on tablet.

However, when it comes to average transaction value (ATV) for device types, for the first time, the iPad led the way, at $107. This means it beat not just smartphones at $86 (Android) and $83 (iPhone), but also traditional leader the desktop/laptop at $106.

The UK still leads the way in mobile payment, with 49% of online transactions made on a mobile device. In the Netherlands, the number was 35%, and in Sweden 32%.

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