Spanish model Andres Velencoso has been unveiled as the face of Coty's new men's fragrance Cerruti.

The New York-based model will front the campaign for the scent, whose launch is planned for March 2016.

In addition to modeling success which has seen him star in campaigns for Chanel Allure Homme and Louis Vuitton, he has also dabbled in acting, starring in the 2011 movie "End," alongside Clara Lago, Maribel Verdu and Daniel Grao.

"As Cerruti 1881 is about to write a new page in its history, the arrival of Andrés Velencoso perfectly illustrates the dynamism and constant reinvention of our range of fragrances," said Jason Basmajian, Cerruti's Artistic Director.