Armarium and Net-a-Porter forge partnership
Luxury ready-to-wear loaner Armarium announced on Wednesday the launch of a partnership with Net-a-Porter. As per the partnership, clients on the Armarium website can directly access Net-a-Porter to purchase clothes and accessories to “complete the look”.
The new collaboration is the first of its kind involving a company with a shared economy business model and a full-priced e-commerce business. Armarium clients can borrow pieces on the company’s website and head to Net-a-Porter to purchase a style. Stylists Micaela Erlanger, La Marque, Shiona Turini, Cristina Ehrlich and Natalie Joos, who are members of Armarium’s Style Brigade, curated the Net-a-Porter collection. The Style Brigade is a network of 35 renowned fashion stylists available for hire through Armarium.
Launched in spring 2016, Armarium ships seasonal looks from over 45 designers to clients to keep for a four-day period. Clients can extend their period beyond four days and have access to tailors and stylists. Armarium was available exclusively through a mobile app until September 28, 2016 when the website was updated to offer the same experience as the mobile app.
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