Aura Lingerie to launch new label Beija Flor Lingerie

By

Cajsa Lykke Carlson

Published
Dec 4, 2015

Aura Lingerie, the British lingerie design house, is launching its inaugural direct to customer label in January 2016.

Called Beija Flor lingerie, the brand has the ethos "one style does not fit all" and is divided into nine mini collections. Each has three different bra styles, intended to celebrate and give each woman confidence whatever their cup size, and briefs in four styles.

The new brand will retail for £45 for bras and £18 for thongs and knickers. The label is a collaboration between Abbie Miranda, a former designer on accounts for Aura, and Mazie Gardner, previously menswear garment technologist at Garbstore. 

Abbie Miranda comments: 'We are thrilled to be bringing Beija Flor to market in January. Our brand ethos centres around celebrating your size and we are enabling our customers to do this with sporty, ultra chic, modern underwear that is comfortable and looks incredible'.