Bethenny Frankel launches Skinnygirl Jeans brand

today Sep 10, 2018
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After months of teasing, the American reality TV star and entrepreneur, Bethenny Frankel launched her Skinnygirl Jeans brand on Monday, September 10 in partnership with One Jeanswear Group. The first collection will be available from Macy's and online at www.shopskinnygirl.com.

As well as being a star of the small screen, Bethenny Frankel -- who found fame in various reality TV shows, including "The Real Housewives of New York City" -- is also an author and an entrepreneur. Now, the American businesswoman is adding to her line of brands, which includes Skinnygirl Cocktails, with a debut ready-to-wear denim line called Skinnygirl Jeans.

Contrary to what the name may suggest, this jeans line is billed as a collection "for every(body)." The designs come in a variety of sizes and lengths. The new brand also stands out with details such as colored stripes, glitter, chains and studs, adding a stylish and original touch to denim designs.

The entrepreneur reveals that Skinnygirl will offer more than just jeans, with the first collection including jackets, tops and sweaters. Check them out from today at Macy's and via the brand's online store.

For the launch, Bethenny Frankel announced on social media that she will appear in-person at Macy's Herald Square, New York, September 12 from 6pm.

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