BNPL strong in UK for Black Friday, beauty was key - Clearpay
There was a big growth in the number of UK consumers taking advantage of ‘buy-now-pay-later’ (BNPL) services across Black Friday and Cyber Monday, with online shoppers shying away from using credit product payments, according to data from service provider Clearpay.
During Black Friday, Clearpay said it recorded nearly 340,000 clicks, an increase of 404% year-on-year, and over 271,000 clicks on Cyber Monday, up 498% on-year, “highlighting the continued demand for buy-now-pay-later services and budgeting tools”.
Basket size for Black Friday was also up 25% compared to 2019 and up 30% on Cyber Monday, it said.
Across the two shopping days beauty and accessories held the top spots with jewellery brand Pandora the most searched brand during Black Friday. Brands such as Asos, JD Sports, Shein and Glossybox also proved popular, it added.
Clearpay also said it sent over 1.9 million referrals to global merchants on Black Friday and over 1.5 million Shop Directory referrals to global merchants on Cyber Monday.
The average age of shoppers across the two days was 33, with 80% of total consumers choosing to shop via their mobile rather than desktop, up 4% on a year ago.
Its data claims to show consumers are continuing to steer away from credit products, with 96% of Britons shopping with their debit card while using the buy now, pay later service during the sales period.
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