Boardriders puts Andrew Henry in charge of EMEA retail business
The Boardriders group has put Andrew Henry in charge its retail business in the Europe, Middle East and Africa (EMEA) region.
Henry has been promoted to the post after a 15-year career with the board sports group. He started as store manager for Quiksilver in London, and subsequently progressed within the surfing brand’s retail team. In 2014, he was named EMEA merchandising director for Quiksilver, and later took over global responsibility for the role, supervising also the brand’s product development and design staff.
In January 2022, he was promoted to the role of head of retail EMEA for all the brands owned by the Boardriders group: Quiksilver, Boardriders, Element, Roxy, RVCA and DC Shoes. Henry is in charge of 13 Boardriders stores, of the group’s 35 European outlet stores, and of several stores and concessions for each individual brand. Boardriders is planning to further grow its retail footprint in the coming years.
In his new role, Henry has taken over from Emilie Souvras. The latter is the global general manager of women’s sportswear brand Roxy, and in the last two years was also overseeing the Boardriders group's retail business as a whole. She will now focus again primarily on Roxy.
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