Jan 23, 2023
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Burberry launches B:Mine Valentine's campaign

Jan 23, 2023

Love is already in the air with Burberry revealing its new Valentine’s Day 2023 campaign B:Mine. The luxury fashion house said the launch is a “celebration of intimacy and the small expressions of affection, sentiment and connection between all couples”.


The campaign features different real-life couples “expressing their own moments of embrace, their tenderness and togetherness, accompanied by a curation of Burberry gifts as tokens of affection… embodiments of their love for one another — gifts that say ‘be mine’”.

The curated edit includes bags, shoes and accessories in soft shades of dusky pink and oat beige.

Specifically, jacquard-woven cashmere and printed silk scarves feature the archive beige Burberry Check overlaid with its Horseferry graphic and illustrated cherry blossom design.

Signature leather goods come in seasonal colours of dusky pink and oat beige leather. The Lola bags, wallets and card holders are detailed with signature quilted stitching — a modern interpretation of the Burberry check.

There are also oversized sunglasses in bright red, light blue and biscuit beige, animated with cutout metal logos and textural temples that reference the quilting on the Lola bag. 

Jewellery features typographic designs including the Thomas Burberry monogram, ‘Love’ and logo lettering. And footwear includes sneakers, flat sandals and point-toe pumps with low or stiletto heels.

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