Buro 24/7 names fashion director ahead of UK launch
Fashion publisher Buro 24/7 is completing the team of editorial experts who will help launch the website in the UK later this year with the appointment of Natalie Hartley as fashion director.
This is the brand’s third high-profile hire over the last month, following that of Kate Stephens as editor-in-chief and global editorial director, and Sophie Beresiner as beauty & style director.
With a presence in 11 countries and four continents, Buro 24/7 is a luxury digital destination for the affluent millennial. Earlier this year the company launched Buro.Global in the UK and is now gearing up to launch a “luxe-tech” online destination in Britain in the autumn.
Natalie Hartley was most recently fashion director at Glamour UK, but her CV also includes a role as acting fashion director at InStyle. She started her career as a stylist at Elle before moving on to become senior fashion editor of The Sunday Times Style Magazine.
In addition to working with some of the UK’s top fashion magazines, Hartley has styled dozens of A-list celebrities, including Taylor Swift, Keira Knightley, Zoe Saldana, Emma Roberts, Lily Allen and Azealia Banks.
She has also become a social media fashion influencer with a strong Instagram and Twitter following, which demonstrates her ability to build an engaged audience.
She commented: “Getting to know our audience of discerning, savvy and influential millennials is a key focus, and I’ll be looking to create the same energy and connection with people as I have done in the past.”
Kate Stephens, new editor-in-chief, added: “The platform’s discerning luxe millennial audience desires transparency, authenticity, credibility, kudos and originality from fashion; Natalie’s approach answers this, as she tunes into what luxury means now.”
“Luxury fashion has been re-invigorated by the hype drop, the embracing of diversity and the digitisation of the fashion dialogue - all due to the buying force of the millennial consumer,” said Nick Smith, CEO of Buro.Global.
“On average, 92% of Buro 24/7’s global audience is within this demographic, and we now have the power of our own influencers, such as Natalie, to disrupt the industry and connect with our fashion audience.”
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