Byredo and Off-White unite for Elevator Music project
Elevator Music is the new project uniting Ben Gorham, founder and artistic director of scent maker Byredo, and Virgil Abloh, founder and creative director of Off-White, whose runway show in Paris on March 1 was one of the hottest shows on the fashion week schedule.
Fragrance, denim, t-shirts - as well as a collection of leather accessories - are all set for this unique collaboration, which will be available in France's Galeries Lafayette Haussmann from May 7 to 20, and the Byredo e-shop.
"Ben Gorham is one of my oldest friends in the fashion world. We share a common interest for progression. The concept for Elevator Music resides in the definition of the emotion produced with the minimum possible effects. Like elevator music, we want this perfume to play its notes in the background of everyone's lives," explained Virgil Abloh, who also recently collaborated with Jimmy Choo.
The Elevator Music 'experience' will be first sold at Selfridges in the UK from April 23 to 30, before heading to Barneys Madison in New York from May 17 to 31, and South Korea's Boon The Shop from June 4 to 17.
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