Jan 11, 2021
Calvin Klein names Jamaal Layne as EVP, global brand and North America marketing
Jan 11, 2021
Calvin Klein has named Jamaal Layne as its new executive vice president, global brand and North America marketing, effective January 11.
In the role, Layne will lead and develop the global brand and marketing strategy, while also building a go-to-market strategy for the North American market, the PVH-owned brand said, and will focus on leveraging the brand’s DNA to create a global, consumer centric and performance driven strategy that will expand across all of Calvin Klein’s global marketing channels.
He will report to Linh Peters, who began as Calvin Klein's newly appointed global chief marketing officer in November of 2020.
Layne comes to Calvin Klein from Sonos, Inc., a home audio product developer and manufacturer known for its wireless home sound systems. According to his LinkedIn profile, he has held several roles with the company, including senior brand activation manager, and head of entertainment marketing, among others. As head of entertainment marketing, he established the brand’s celebrity and influencer marketing initiatives and oversaw editorial and partnerships with licensee and streaming partners, including Disney, Calvin Klein said. He also led the creation of the Sonos Home LA experiential showroom.
Prior to Sonos, Layne also served as a senior city activation manager with Adidas, has held key marketing positions at brands like Converse, Nike and Microsoft, and has consulted for brands including Carhartt WIP, Stussy and Forever 21.
Layne marks the latest in a series of recent new hires at Calvin Klein, including Peters, as well as Jessica Lomax as executive vice president, global head of design and Jacob Jordan as global chief merchant and product strategist.
In early December, Calvin Klein parent company PVH announced an 18% decline in its third-quarter revenue, a significant sequential improvement compared to decreases in the last two quarters, which were heavily impacted by the Covid-19 pandemic.
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