Carrera named official eyewear partner of Coachella 2023
Carrera Eyewear, a house brand of Safilo Group announced on Thursday its official eyewear partnership with the 2023 Coachella Valley Music and Arts Festival.
As part of the partnership, Carrera will have category exclusivity as the only featured eyewear brand on the festival grounds.
The brand will be present with a partner tent featuring a sunglasses try-on station, which will debut the Carrera woman collection. Moreover, Carrera will build its presence at Coachella with a crew of top influencers including brand ambassadors featured in the spring/summer '23 eyewear campaign.
Lastly, to celebrate its Coachella partnership, the brand is running a giveaway, giving fans a chance to win a VIP passes to Weekend 1, airfare, and lodging for one lucky winner and three friends.
"Coachella is much more than a music festival – it is a cultural movement. It is two weekends of creativity, inclusivity and diversity conceptualized for those who want to stand out from the crowd, and this perfectly aligns with the essence of the Carrera brand," said Francesco Rinaldi Ceroni, president of North America, Safilo Group.
"We are excited to announce this inaugural partnership and we are looking forward to connecting with Carrera brand enthusiasts on site as well as engaging and exposing the brand to a whole new audience.”
The 2023 Coachella Valley Music and Arts Festival will take place over two consecutive weekends, April 14 – 16 and April 21 – 23, in Indio, California.
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