Oct 8, 2018
ColourPop and Make-A-Wish Foundation launch beauty line for cancer patients
Oct 8, 2018
(Relaxnews) - ColourPop is dishing out dreams with its latest beauty collection.
The cosmetics brand has teamed up with the Make-A-Wish Foundation in Southern Nevada on a makeup series designed with cancer patients in mind. The collection has been created with the help of 17-year-old Delilah Juarez, an osteosarcoma sufferer who dreamed of launching her own makeup line after finding that doing her makeup made her feel stronger during her own cancer treatment.
According to Hello Giggles, the collection, which launches on October 11, features a four-pan ‘Super Shock Eyeshadows Foursome,' an ‘Ultra Satin Lip' and two different ‘Ultra Glossy Lip' colors. The shades have been given empowering names such as ‘Warrior,' ‘Wish' and ‘Cherish'. A portion of the proceeds from the sales of the products will be donated to the Make-A-Wish charity, which helps critically ill children and young people make their dreams a reality.
ColourPop isn't the only makeup brand getting charitable lately -- earlier this summer Avon teamed up with the American Cancer Society Making Strides Against Breast Cancer on a new beauty campaign dubbed ‘Kiss Breast Cancer Goodbye,' while Rihanna's Fenty Beauty brand released a special edition version of its ‘Killawatt Highlighter' in July that saw proceeds directed to the star's very own Clara Lionel Foundation to help fund health, education, and emergency response programs throughout the world.
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