Crew Clothing expansion will focus on market and coastal towns
Lifestyle fashion brand Crew clothing is targeting rapid physical store expansion with plans to open up to 12 new locations this year alone in Britain and Ireland.
CEO David Butler said three of the shops will open as soon as mid-April with two of them being in the south-east of England and one in Ireland.
The company has been testing store expansion ideas and will open between eight and 12 shops this year with a focus on market towns and coastal areas. That's an interesting approach that perhaps reflects the changing priorities of consumers post-pandemic with more local shopping and consumers clearly keen to get away from it all on the UK coast.
But it possibly also reflects the high costs associated with prime city centre stores, particularly business rates that are still a bugbear for many retail chains.
Butler also stressed that the company isn't focusing on city expansion, but it's not ignoring cities altogether as it will look at third-party link ups for its city centre business.
The company currently has around 100 stores in the British Isles.
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