Cricket star Jofra Archer links with Oakley
Sports performance eyewear brand Oakley has announced a new partnership with England cricketer Jofra Archer. The star fast bowler will play the lead in Oakley’s latest ‘Be Who You Are’ video alongside other members of the UK Oakley collective, GB skateboarder Tom Knox and Muslim cycling advocate Shuhena Islam.
Additionally, Oakley will support future cricket generations through a charity kit donation and encourage people to take to the streets to play England’s national summer sport.
For Archer, Oakley eyewear styles in the video include its all-new Encoder that feature Prizm lenses “to power performance by defining every little detail, even during the most fast-paced activities”.
The video goes out to “spread intrigue and excitement while sparking new sporting friendships”.
It reveals spray-painted wickets in hidden locations throughout London for people of all ages to enjoy one of the fastest and fun forms of the game, street cricket.
Meanwhile, 200 Oakley cricket sets will also be donated to UK charity – the Lord’s Taverners. It supports programmes “that empower disadvantaged and disabled young people to fulfil their potential and positively impact their communities through cricket”.
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