Eroğlu sells Mexx to RNF, new owners see "immense potential"
International women’s, men’s and kids’ fashion brand Mexx is back in Dutch hands with RNF, the Dutch sports and fashion holding company having bought the brand from Eroğlu Holding.
The acquisition of the brand has been incorporated into the newly formed Mexx International BV, under the RNF Holding umbrella.
The transaction also includes Mexx Perfumes whose global fragrances business is operated under a long-term licensing agreement by beauty products giant Coty. But the transaction does not include any of the brand’s retail operations worldwide.
For Eroğlu, this transaction is in line with its strategy of refocusing its apparel and accessories business on its core brands Colin's and Loft.
RNF operates other accessories, footwear, and apparel companies and sells both branded and non-branded products. Owned by Ron Janssen and Ferry Helmer, it has deep roots in sportswear and founded Ferro Footwear in 1996.
It has become one of the largest market players in Europe with over €100 million in revenue and sells to Europe, Russia, the Middle East and North America. It also runs the Umbro and Scout licensee business for Germany, Austria, Switzerland, Belgium, Luxembourg and the Netherlands.
Managing partner Ferry Helmer said: "Mexx ticked a lot of boxes for us; an authentic brand with a distinctive positioning, strong heritage as well as global brand recognition to leverage. We see immense potential for [it] to play a highly relevant role in today's fashion and accessories landscape."
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