Fashion and cosmetics brands mobilize for Pride Month
Jun 5, 2020
Although many of this year's LGBTQ+ Pride Month marches have been canceled due to the coronavirus, in the worlds of fashion and cosmetics mobilization for the cause has not waned and will be mainly concentrated online throughout June.
This sustained support is evidenced by the many ready-to-wear and cosmetics brands which are launching products in support of the LGBTQ+ community, and, in some cases, donating to international civil societies.
Youth To The People
The brand renowned for its vegan skincare products has voiced its support for Pride Month with limited "Love + Unity" editions of two iconic products. Packaging for the brand's iconic Superfood facial cleanser and Superfood moisturizer has been reworked in rainbow colors to represent the LGBTQ+ community. Both products are exclusively available from Sephora outlets and online in Europe. In the US a special Pride Minis Kit is on sale on the brand's site and via Sephora.
The leaping cat brand has teamed up with its global ambassador and noted LGBTQ rights campaigner Cara Delevingne to present the From Puma with Love pack comprising 13 rainbow-colored pieces. The collection includes T-shirts, hoodies, singlets, Leadcat sliders and a belt bag, most of which are already available from Puma.com. The brand has also announced that 20% of the proceeds from the sale of the new collection will be donated to the Cara Delevingne Foundation, which will distribute them to LGBTQIA+ charities.
Marc Jacobs Beauty
A longstanding supporter of the LGBTQ+ community, this year the Marc Jacobs Beauty brand is launching five new shades of its Enamored Hydrating Lip Gloss Stick. Presented in limited-edition rainbow-colored packaging, the lip gloss products will raise funds for two organizations. Marc Jacobs Beauty has announced donations of 10,000 dollars to SAGE in the United States and 10,000 euros to "Le Refuge" in France, both of which provide support to the victims of homophobia and transphobia and LGBTQ+ people presenting a risk fo suicide who have been disowned by their families. The products can be obtained online from Marcjacobsbeauty.com.
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