G-Star to open brand store at Amsterdam's Kalverstraat

Amsterdam-based Real Estate Company Kroonenberg Groep announced that it has reached an agreement with Dutch denim label G-Star Raw for a long-term lease agreement at Kalverstraat 175 in Amsterdam. G-Star will unveil the new store in 2018.

Photo: G-Star Facebook

The 300 m2 store is divided into 120 m2 of retail space on the ground floor and approximately 180 m2 over three upper floors. G-Star currently has 25 brand stores in the Netherlands, of which three are located in the city centre of Amsterdam. In addition to the brand stores, G-Star is available via more than 300 sales outlets across the country, including By Freak, Tally-Ho, Denim City, Anna van Toor, Van den Assem and De Garage.

Amsterdam’s Kalverstraat is the Dutch capital’s busiest shopping street and is home to a number of Dutch brands, including Hunkemöller, Didi and Hema as well as international brands. In recent months, brands such as Triumph and Saks Off Fifth have landed at the street. Under Armour recently announced a flagship store at the shopping destination.

G-Star is a modern Dutch denim brand that was founded in 1989. The collections present a style that combines street-style and luxury. In addition to denim, G-Star Raw offers a collection of jackets, tops and sweaters and accessories for both men and women.

An exact opening date for G-Star Raw Kalverstraat is yet to be announced.

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