GFF in Visualist platform collab to promote six emerging designers at LFW
Creative talent discovered during Graduate Fashion Week 2020 is set to be given a virtual platform during London Fashion Week (LFW).
The Graduate Fashion Foundation (GFF) returns for the fourth season featuring six emerging designers selected to be part of the Graduate Fashion Foundation Digital Designer Profile during LFW (19-23 February).
GFF has partnered with Visualist productivity suite and its team of creatives to produce this season’s digital designer content for LFW, including an innovative photoshoot and video creation for all six designers.
“The platform… for both trade and consumer audiences, enables the Foundation to spotlight these incredible talents as they seek to establish themselves in the Fashion industry and build their brands”, the GFF said.
The six designers include Sarah Louise Koessler, the French/British designer, based in Portugal. Her signature brand, SLK Sarah-Louise Designs, aims to create show pieces that make the wearer feel “empowered, confident and special”.
Tyesha Camacho is a London-based designer who created ‘Camat by Tyesha’ as part her graduate collection. Her ‘Redefine’ collection “looks at art, graffiti, music, musicians, environment and social issues”.
Sophie Parnaby is a UK designer continues to build her signature luxury clothing and accessories brand from her Yorkshire studio. “Innovatively harnessing the environmental benefits of 3D print technology”, the label was founded on the creation of new methods which revive waste plastics into intricately embellished pieces”.
Scottish designer Christopher Reid's collection of corsetry looks to 18th century silhouettes and Hammer horror films “as a way to reimagine the historical with anachronistic fantasy”.
Hena Begum is a Bengali Muslim-born UK designer whose ‘Modestly’ brand takes inspiration from her own experiences as “a modest wearer and creates womenswear that is unique and experimental”.
And Joshua Scott is a UK avant-garde fashion print designer who draws inspiration from the tropical foliage found in the Palm House at Kew Gardens. The garments "reference a wide range of historical shapes ranging from restrictive royal court dress to exaggerated 1980s sportswear".
Joy Campbell, director of Brand Partnerships at Graduate Fashion Foundation, said: “The six amazing graduate designers that were selected for this incredible opportunity now have the chance to further establish themselves in the fashion Industry at a time when it has never been more difficult to do so. We are so grateful for Visualist for bringing their expertise and experience to allow the students to collaborate remotely to ensure we creatively and accurately represent their brand to the world”.
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