Jan 3, 2019
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Honey Birdette brings first U.S. store to Los Angeles

Jan 3, 2019

Australian lingerie label Honey Birdette has opened its first store in the United States in Los Angeles' Westfield Century City. 

The store marks the beginning of a series of unique brick-and-mortar locations for Honey Birdette, with each boutique offering location-specific features. - Via Honey Birdette

The new store will host Honey Birdette's typical range of bras, panties and bodysuits, as well as racier luxury boudoir items like latex and leatherwear and bondage accessories, with new collections releasing on a weekly basis. In addition, the Century City boutique will offer extra lingerie and accessories exclusive to its location, including the Chloe Red Corset.

The 500-square-foot store's facade features a gold tiled arch and Italian mirrored glass, while the interior offers two private dressing rooms, custom whisky bar carts and press-for-champagne buttons for a luxurious lingerie experience. 

According to label representatives, from here on, each Honey Birdette brick-and-mortar location is designed to offer its own unique features. 

"We are focusing on unique designs concepts for all of our future boutiques and each footprint will have its own unique element," Eloise Monaghan, Honey Birdette’s managing director, said in a press release. "Some might have a champagne bar for example, a private salon in one, a peep show in another, a stage or a catwalk."

Of the first U.S. store, Monaghan said, "the black and gold coloured palette reflects the class and exclusivity of the Honey Birdette brand, whilst the introduction of more subtle materials like dark gloss wall tiles and heavy pistachio velvet curtains in the fitting rooms, bring a warmth and richness that will appeal to the international shopper."

The new boutique celebrated its opening with an exclusive launch event, featuring performances by DJ Avalon Lurks and complementary champagne towers, reportedly attracting over 500 shoppers.

Honey Birdette currently operates boutiques throughout the UK and Australia, with  product prices typically ranging from $20 to $250.

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