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Jun 19, 2022
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Innovation takes over Paris with VivaTech

Translated by
Jun 19, 2022

VivaTech is really back this time. After cancelling its 2020 edition and holding a reduced session in 2021, the Parisian event is back in Hall 1 at Porte de Versailles from June 15 to 18 where a dense crowd of visitors roamed the halls, stands and conference rooms, which were regularly overflowing in the face of the event's success. Before looking at the innovations on display, FashionNetwork.com analyzed the experience offered by this unique fair.

VivaTech 2022 - MG/FNW

VivaTech, now more than ever, resembles a theme park dedicated to high technology. And it's not exactly because of the high number of applicants, but the unprecedented number of queues forming in front of the stands themselves. The event is an opportunity to experience new innovations first-hand and the huge L'Oreal pavilion is particularly well known for this, with a number of tools available for choosing cosmetics, lipsticks and even fragrances.

While the trade show brings solutions to the retail business, it is, however, only a small part of the overall range on offer, where healthcare innovations have unsurprisingly taken a growing place compared to the 2019 edition. The financial field is not far behind, with many players offering Web3-oriented solutions in the era of cryptocurrencies and NFT.

The metaverse, the last refuge from the heat wave at the Porte de Versailles, was also logically very well represented at the event. As expected, this was particularly the case at the stand of the Meta Group (formerly known as Facebook), which made a point of demonstrating the relevance of using these virtual spaces on a personal and professional level.

Virtual reality with Dior at the LVMH pavilion - MG/FNW

But VivaTech also presented more practical innovations, such as the highly photographed vehicles of the future spread out throughout the fair including La Poste’s small self-driving delivery trucks, futuristic Audis and Alpines, eco-friendly RATP buses, Formula-e and electric motorcycles, autonomous or pocket-sized helicopters, and even the future TGV-M passenger train presented in full size. Not to mention robots and drones which, although more discreet than in the past, show more concrete potential than ever before.

One of the fair’s highlights is traditionally the LVMH Innovation Awards, a partner of the event that probably offered the largest pavilion this edition. This revamped version of last year’s pavilion was decorated like a luxury boutique, with high walls and bluish windows, all adorned with jardinières which was visited by Bernard and Antoine Arnault, CEO and director of communication of LVMH, respectively, on June 16.

Antoine Arnault and Bernard Arnault (LVMH) with Maurice Lévy (Publicis) in front of Bulgari's high-tech window - MG/FNW

VivaTech will run until the evening of Saturday, June 18 with, as per usual, a final day open to the general public offering demonstrations and conferences designed accordingly. It is also worth noting that certain presentations and conferences will be available on replay on the exhibition's website and on YouTube.

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