Jun 3, 2021
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International Woolmark Prize releases Solange Knowles' Saint Heron film

Jun 3, 2021

The International Woolmark Prize, which is one of fashion’s most prestigious awards, has ramped up its publicity drive with the release of a 2021 video campaign created by the Saint Heron agency. That’s the multidisciplinary platform, studio and creative agency established by Solange Knowles.


Called ‘Passage’, the short film is a “celebration of the six finalists” and presents the final Woolmark Prize collection looks from Bethany Williams, Casablanca, Kenneth Ize, Lecavalier, Matty Bovan and Thebe Magugu. It features an ensemble cast of “rising musical talent and legendary figures”.

These include veteran chart-topper Dionne Warwick; actress, model and author, Dominique Jackson; eclectic artist, SahBabii; Atlanta psychedelic soul legend, Joi; and singer, multi-instrumentalist and producer, KeiyaA. 

So what about the film? Created by Knowles and directed by award-winning director Wu Tsang, it “draws from the masterful styling of Ib Kamara and an original score by Standing on The Corner”.

Knowles said of the link-up: “In continuing Saint Heron’s world making practice, ‘Passage’ further explores my interest in theatrical production through the translation of identity, spirit, philosophy and creation. Whether it be through album artwork, stage design, or filmmaking, I've always sought to create new visual languages that encompass the expressions my other works cannot communicate. 

“I’ve been a longtime fan of Wu Tsang’s work and to be able to work alongside her, the Saint Heron team, and all of the incredible artists and designers in the film, really fortifies the ethos of collaboration and communal creative exchange that we wish to continue to embody.”

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