Jacket Required partners with Klarna
On-site, Klarna, a payment processing platform, will create a branded installation at the entrance of the show, as well as host the Klarna Lounge to provide a space for visitors to meet and network.
The Swedish firm will also co-sponsor the Jacket Required After Party, taking place on Wednesday evening at the Beach Blanket Babylon in Shoreditch.
Luke Griffiths, VP and general manager at Klarna UK said: “Since our launch in the UK in 2014, we have been working with some of the biggest names on the UK high street. Our support of Jacket Required this year is a demonstration of our commitment to menswear retail and the fashion industry.”
Taking place over two days this week, Jacket Required will offer a selection of contemporary menswear, streetwear, breakthrough talent, footwear, accessories and lifestyle products. New exhibitors at the show include Aigle, Bjanko Milano, Ucon Acrobatics, Dashel, Daisy King Club, Komodo, Revolution, Conscious Step, United Change Makers and, Surf Perimeters.
Meanwhile, a host of brands are returning to the event, such as Didriksons, Fjallraven, MAKIAPOP 84, Kangol, Bailey of Hollywood, Cheaney Shoes, Loake Shoemakers, Blundstone, Yogi , Osprey, Superga and Sebago.
“Visitors are going to see some dramatic and strategic changes to this season’s Jacket Required,” said Adam Gough, event director. “We have re-evaluated what visitors want and created a show we hope will be well received by the industry. With an emphasis on sustainability, new and premium brands as well as streetwear, the tight edit will be very focused.
“We are delighted to introduce Klarna as our headline sponsor to raise awareness of their services in retail. They have made a big impact since their launch and both retailers and shoppers’ benefit from their simple payment solutions.”
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