Mode City: attendance stable for 2014

By

Anaïs Lerévérend

Published
Jul 14, 2014

Attendance at Mode City has remained stable. Given the economic environment for the lingerie and beachwear industries, this was precisely Eurovet’s aim for Parisian trade show. The latest edition, which was held at Porte de Versailles from July 5 - 7 met expectations, with 15,258 visitors as opposed to 15,330 for the summer of 2013.

Domestic turnout remained stable, representing 30% of overall attendance. It was a slight disappointment for some exhibitors, who hoped for a rally from French retailers, particularly by those from the south of France.

It’s enough to vindicate the “regional” model of Riviera, the new variation on Mode City held in Cannes, which is organizing a second, bigger show for September 7 - 8.

In terms of international attendance at the Parisian show, the top 10 has changed little, but the number one, Italy, has once again seen a small decline in turnout. In second and third place, Germany and the UK remained stable.

Meanwhile, fourth place in the international standings this year went attributed to Spain, which had a solid turnout, overtaking Hong Kong. The Russian contingent experienced a sharp decline, perhaps due in part to the political climate, which meant being overtaken in the top 10 by the United States.

Further down in the standings, two countries also rose significantly: Belgium and the Netherlands. Brazil, Australia and Ukraine, on the other hand, fell sharply. For the latter, one might also point to the political situation. As for Brazil, the World Cup is clearly to blame.

Saturday and especially Monday seemed a bit quiet to exhibitors, as opposed to a very lively Sunday, which, however, faced intemperate conditions outside. The day was the culmination of a rainy weekend that penalized the open-air Absolute Summer area, which was open to the general public.

"It was a bit disappointing this year,” said Taya Reyniès, director of lingerie-beachwear at Eurovet. “We can’t fight against the weather, but it’s a shame considering the work we did to bring the show outside with this space."

As regards Mode City’s core objectives, she said that she was "satisfied with this edition. The feedback we received from exhibitors has been more or less good, and the work environment was serious, with good preparation from brands beforehand.”