Translated by
Nicola Mira
Published
Aug 16, 2016
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My Lovely Socks launches funding round to expand internationally

Translated by
Nicola Mira
Published
Aug 16, 2016

My Lovely Socks was set up in Lille, France, in 2014. Its positioning is based on a 'chic and fashion' upmarket socks philosophy. The start-up's founder, Nicolas Bourreau, currently intends to step up the pace of its international expansion.


An image from the My Lovely Socks lookbook


The amount of financing sought has been set at €400,000. The objective is to establish the brand internationally, by increasing visibility and sales and relying on 'made in France' manufacturing. The socks are in fact French-produced, in the Rhône-Alpes region and the Troyes area.

My Lovely Socks features 400 different models and sells between 7,000 and 10,000 pairs of socks monthly through 250 stores, including Parisian department stores Citadium, Galeries Lafayette and Le Printemps, and through its e-shop.
 

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