NikeLab plays with Pigalle

By

Olivier Guyot

Published
Jun 26, 2015

Pigalle and NikeLab are ramping up their arms. The French brand led by Stéphane Ashpool and the brand's creative time are reinterpreting the world of street basketball with a complete collection.

This new collection sees completely recreated looks that have been dreamt up by the collaborators.

NikeLabXPigalle proposes a selection of nine pieces including short- and long-sleeved t-shirts, reversible shorts and baseball caps. And of course some shoes to complete the look. This season the two brands have chosen to play with the Dunk Lux.

This time, Nike is emphasising the collaboration with a film and a colourful campaign. The collection will be available from Nike and a selection of distributors around the world.

Pigalle, the Paris-based store, a reference in premium streetwear, focuses on basketball apparel and last season even developed a basketball collection. This year it in Paris it even opened a store entirely dedicated to the sport.