Published
Mar 21, 2023
Download
Download the article
Print
Text size

Nobody's Child to add new premium collection

Published
Mar 21, 2023

UK women’s fashion brand Nobody’s Child is rarely out of the news these days given its link-up with M&S. But the latest headlines isn’t about that. The brand is expanding its offer to launch a new premium collection from Friday (24 March).


NC Boutique



Called NC Boutique, the new range will include premium materials and detailed craftsmanship, set at a higher price point to its core collections.

That’s an important move for the brand with the premium market proving to be resilient at present  in the face of the cost-of-living crisis.

The resort-style offer combines pure organic cotton — a big selling point for the kind of customer it’s targeting — with precision needlework that’s “rich in artful detail, saturated colours and natural fabrics”.

Designed for summer, each piece was created “to feel like a one-off treasure you might find in a far-flung location, for a laidback yet refined bohemian feel”.

The artisan-inspired collection features daisy chain embroidery, broderie detailing, cutouts and layers of ladder lace, with sundresses, midis and statement two-pieces.

Nobody's Child, which is part-owned by M&S, said of the collection: “It’s classic NC in that you can already see it snapped all over Instagram, but it’s distinct in its own way – and different to what we’ve done before.”

Copyright © 2024 FashionNetwork.com All rights reserved.