Our podcasts to better understand the challenges of the fashion and luxury industry in 2022
FashionNetwork.com looks back at the 2022 podcasts that have marked this past year. Here are the LuxurynsightXFashionNetwork podcasts to listen or re-listen to in order to understand the major evolutions of the fashion and luxury industry and the challenges it is facing, from armed conflicts, rising raw material prices, climate change to the national industrial sovereignty. Godfrey Deeny International Editor-in-Chief and Olivier Guyot French Editor-in-Chief of FashionNetwork.com sat down with various guests to decipher, among other things, the environmental strategies of the labels, the rise of second-hand clothing, and the growing digitalization of brands that are going global.
Strategies and business models adopted this year by brands
- Barbara Werschine discusses the preservation of know-how at Eric Bompard (FR)
With its "Long Life Cashmere" repair and upcycling service and 92% of its collection being Oeko Tex "made in green" certified, the Eric Bompard label is cultivating its commitment to slow fashion. To develop the label's international network, its general manager Barbara Werschine, who arrived in March 2020, is banking on a storytelling of French know-how and retail expansion in London and Scandinavia.
- Lisa Chavy explains the branding strategy of her premium lingerie brand Livy (FR)
Luxurynsight X FashionNetwork · Ep 54: Lisa Chavy talks to Olivier Guyot about “Strategic Brand Building” FR
When launching Livy, a DNVB founded in 2017, Lisa Chavy wanted to explore a new market segment in lingerie: accessible luxury. Her lingerie collections mix traditional craftsmanship and modern design. Half-retail, half-e-commerce, her web-born brand is actively working on its digital branding, to expand its community on social networks and therefore optimize its growth.
- Marcel Nakam wants to accentuate the digital transformation of Jonak (FR)
Luxurynsight X FashionNetwork · Episode 51: Marcel Nakam talks to Olivier Guyot about “Developing a Heritage Brand” FR
In 1964, Jonak was a family and Parisian company and today the brand managed by Marcel Nakam, the founder's grandson, exports internationally via wholesale and its e-shop. Its digitalization, which occurred during the Covid pandemic, echoes its "phygitalization" which combines online sales and direct sales in stores. The shoe label is taking a close interest in social networks, with major investments in platforms such as Instagram and TikTok, which are essential marketing levers in fashion today.
- Nathalie Célia of Bucherer details the evolution of watchmaking (FR)
Luxurynsight X FashionNetwork · Ep 52: Nathalie Célia talks to Olivier Guyot about “Evolution of Luxury Watchmaking” FR
Nathalie Célia, general manager France of the Bucherer fine jewelry house, gives her point of view on the evolution of the watchmaking industry. The executive discusses her career path and the company's expansion strategy, in line with her analysis of new market trends and changing consumer habits, which includes the rise of a younger, female clientele. She also talks about innovation and the growing importance of vintage in watchmaking.
- Céline Choain of Kea & Partners highlights the resilience of brands (FR)
Luxurynsight X FashionNetwork · Episode 49: Céline Choain talks to Olivier Guyot about “Strategic transformation & Fashion Tech” FR
Céline Choain, senior partner at the strategy consulting firm Kea & Partners, also notes an evolution in the fashion industry. For her, the success of a fashion brand is based on a few key factors, including a brand's ability to adapt, internationalization, multi-channel networks and innovation. She discusses the fashion tech ecosystem and assesses the resilience of players in the luxury sector.
Sustainability, an essential trend in fashion
- Cécile Lochard pushes sustainable development strategies at Guerlain (FR)
Luxurynsight X FashionNetwork · Episode 46: Cecile Lochard talks to Godfrey Deeny about “Sustainability in Luxury Beauty” FR
Cécile Lochard, head of sustainable development at Guerlain, detailed the sustainable approach of the perfume and cosmetics house which started with the brand's emblematic bee. Tracing her career and long-standing commitment to sustainability, Cécile Lochard optimized the French house's responsible practices, from its heritage and traceability to transparency and innovation throughout the product supply chain.
- Beverly Sonego, head of Monogram Paris, gives insight into the luxury second-hand market (FR)
Luxurynsight X FashionNetwork · Ep 58: Beverly Sonego talks to Olivier Guyot about “Selling Second-Hand Luxury” FR
Economical and eco-friendly, the second-hand market has flourished in recent years, especially in the luxury segment. Monogram Paris, a Parisian brand launched in 2013, has established itself as a true player in the sector. Its founder shares her experience and journey, from creating the company, navigating the market to avoiding counterfeits. Beverly Sonego's company can boast real success, building a community of loyal customers with the help of social networks.
- Lucie Soulard of Place2Swap supports fashion labels in the circular economy (FR)
Luxurynsight X FashionNetwork · Ep 55: Lucie Soulard talks to Godfrey Deeny about “Reinventing second-hand” FR
Lucie Soulard, the co-founder of Place2Swap, helps brands enter the second-hand market. Bypassing third-party intermediation sites like Vestiaire Collective or Vinted, her technical solution dedicated to the circular economy allows brands to offer their customers the possibility to resell their second-hand items directly on the online store of the label where they originally bought them.
- Isabelle Guichot develops the second hand and the circularity of the SMCP group brands (FR)
Luxurynsight X FashionNetwork · Ep 53: Isabelle Guichot talks to Olivier Guyot about “The Importance of Strategic Sourcing” FR
The SMCP group, a major player in accessible luxury in France, is developing second-hand and live shopping services for its portfolio of brands in order to adapt to new ways of consuming fashion and to enter the circular economy market. Environmental and CSR objectives are defined for each brand based on its DNA, focusing on strategic sourcing, eco-design and full traceability with QR codes on clothing by 2025.
The keys to the international development of fashion brands
- Sandrine Zerbib of Full Jet deciphers the potential of the Chinese fashion market (FR)
Luxurynsight X FashionNetwork · Ep 57: Sandrine Zerbib talks to Olivier Guyot about “The Evolution of the Chinese Market” FR
Since the opening of its economy in 1978, the Middle Kingdom has become the leading exporter of goods on the planet. Sandrine Zerbib, former head of the Adidas subsidiary in China, now advises fashion brands wishing to establish themselves in the region. Due to its key position in the luxury market with the rise of a generation of young designers, and the Chinese consumers thirst for novelty and innovation, this market in full digital transformation has real potential but also challenges, notably linked to hyper-competition.
- Bruno Lavagna of Be.Exclusive details the "soft power" of luxury and the universal resonance of this industry (FR)
Luxurynsight X FashionNetwork · Ep 56: Bruno Lavagna talks to Olivier Guyot about “The role of Geopolitics in the Luxury Industry”
Bruno Lavagna, assistant professor at IFM and founder of the consulting firm Be.Exclusive, explains how the luxury sector has become a key player in international relations. The major fashion houses and their globalized groups participate in the geostrategic and the diplomacy in the games of power, notably by speaking out in favor of women's rights and more sustainable fashion, or by taking a stand in the defense of states. These include Hermès and LVMH, which have shown their support for Ukraine and its refugees since the beginning of the conflict in February 2022.
- Anthony Alvarez of Bluemarble inspired by multiculturalism and diversity (EN)
Luxurynsight X FashionNetwork · Ep 50: Anthony Alvarez talks to Godfrey Deeny about “Taking Inspiration from Multiculturalism” EN
Globetrotter Anthony Alvarez draws his inspiration from multiple sources, from his French and Filipino origins, the New York metropolis where he grew up, and the craft techniques of the regions he visits. The designer of the Bluemarble label received the Pierre Bergé Prize from Andam for his multicultural men's wardrobe, which oscillates between workwear, sportswear and tailoring. For this young designer, connecting different cultures and their know-how is the cornerstone of tomorrow's fashion.
- Pierre-François Le Louët, CEO of NellyRodi, encourages investors to support fashion start-ups (FR)
Luxurynsight X FashionNetwork · Episode 47: Pierre-François talks to Godfrey Deeny about “French Fashion Ecosystem & Finance” FR
The former president of the French Federation of Women's Ready-to-Wear (FFPAPF) talks with Godfrey Deeny about the financing of French brands and the relationship between the players in this ecosystem and the financial sector. Today, CEO of the consulting agency NellyRodi, Pierre-François Le Louët stresses the importance of supporting new start-ups, but also of participating in the upscaling of already established brands in order to accelerate their growth. An inspiration for entrepreneurs and investors alike.
- Nicolas Parpex (Bpifrance) aims to promote the "French Touch" internationally (FR)
Luxurynsight X FashionNetwork · Episode 48: Nicolas Parpex talks to Olivier Guyot about “Fashion Capital & Strategy” FR
The "French Touch" is what unites companies in the French cultural and creative industries, where fashion rubs shoulders with video games, architecture and cinema. The public investment bank Bpifrance has developed adapted financing, support and growth solutions for these players who work daily to promote French excellence. For Nicolas Parpex, it is crucial to build bridges between the different start-ups that are emerging in France today.
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