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AFP-Relaxnews
Published
May 31, 2016
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Paris launches campaign to boost tourism post-terror attack

By
AFP-Relaxnews
Published
May 31, 2016

Paris is looking to beckon tourists back to the capital after a rough few months post-terrorist attack last November, with a new campaign by City Hall to restore confidence and boost the city's attractiveness.


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The "Made in Paris" campaign will focus on French lifestyle, with advertising featuring positive images like macaroons, parks and colorful street art. Beginning in June, visuals will be placed online and in print across the city, in airports and in certain cities abroad.

"Children go to school, people go to work -- sometimes they're on strike -- they go to restaurants, theaters, etc," said Paris Mayor Anne Hidalgo at a press conference. "There's life. We must send the positive message. We won't stop living and we are taking the necessary measures to ensure security."

Paris has struggled to bounce back since the November attacks -- in the first quarter of 2016, hotel occupancy was at 57.3 percent, down 7.7 points compared to the previous year. Japanese tourist numbers -- a primary market for Paris -- fell 56 percent.

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