Podcast: Ulrik Garde Due on how to energise a heritage label
After a career in the Danish diplomatic service, Ulrik Garde Due made a new beginning in the world of luxury, fascinated by the opportunity of combining pragmatism with creativity. In this English-language LuxurynsightXFashionNetwork podcast, recorded before the start of the Covid-19 emergency, Garde Due, president and CEO of US label Mark Cross, discusses with Godfrey Deeny the stimulus that led him to forge a career at luxury labels like Celine and Burberry.
Garde Due, at the helm of Mark Cross for a year and a half, talks about the importance of heritage in a label founded in 1845, and about his plans for extending the label’s range while respecting its strong identity. He also explains why understanding consumer expectations and how they are evolving lies at the heart of a brand’s success.
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