Scotch & Soda teams up with artist Edward Granger
Amsterdam-based lifestyle fashion brand, Scotch & Soda, is teaming up with New York artist Edward Granger for the launch of a mural installation and two limited-edition t-shirts.
Coinciding with Miami Art Week, the collaboration with Granger includes an artwork takeover on the façade of the Scotch & Soda Wynwood Miami store. The mural dubbed 'The Free Spirit of Miami', will be a unique addition to Wynwood Walls, known as one of Miami’s most creative districts, thanks to Granger’s use of geometric shapes and color, and will remain on display over the next year.
Meanwhile, 'The Miami Spirit' limited-edition t-shirts equally feature Granger's signature abstract geometric artwork and act as an ode to the city’s lively colors and vibes. Available in both white and pink, the unisex cotton t-shirts will retail at $68. The collection is available for purchase on Scotch-Soda.com and at select Scotch & Soda stores in Florida.
“When my gallery Tuleste Factory first came to me with the opportunity for a collaboration with Scotch & Soda, the vision became quickly clear: to create a visual representation of the free spirit in all of us,” said Granger, in a news statement.
“A mural that would visually inform the viewer about the random, awkwardly beautiful fantasy world around every one of us. Each new shape begins to connect and capture gradients of colors with objects that are seamlessly diffused."
Scotch & Soda will celebrate the collaboration with a cocktail party on Thursday evening at Gitano, where Granger has created colorful geometric plywood structures as a temporary art installation for the occasion.
Scotch & Soda’s collections are available in 7,000 doors in some of the world’s biggest cities, including New York, London and Paris. By the end of the year, the brand is expected to have a portfolio of 249 stores around the world.
Copyright © 2022 FashionNetwork.com All rights reserved.