Jan 5, 2016
SS16: Louis Vuitton presents the 'Series 4' campaign in its entirety
Jan 5, 2016
After announcing the names of the faces featured in its Spring-Summer 2016 campaign, Louis Vuitton revealed its contents through several pictures, notably by Juergen Teller and Bruce Weber.
Through its images, Louis Vuitton's 'Series 4' campaign starts a conversation among "several visual artists" by showcasing the different facets of the heroine at the heart of this new project initiated by Nicolas Ghesquière, the fashion label's Creative Director.
Photographers Juergen Teller and Bruce Weber, as well as Japanese studio Square Enix, a creator of video games and manga, have been chosen to breathe life into this new chapter.
Juergen Teller's protagonist appears in the guise of an outline levitating into the Miami sky, a figure notably embodied by actress Doona Bae. As for Bruce Weber, he imagined a multiplicity of heroines, represented by a posse of young women posing in the streets alongside Jaden Smith.
Last, and not least of the heroines, is Lightning, a character from Final Fantasy XIII, born from the imagination of the Square Enix studios.
The campaign will feature in the January editions of international magazines, and will also feature three videos.
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