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Zara celebrates second collaboration with Ader Error with pop ups in Paris and Seoul

Translated by
Dec 1, 2022

Coinciding with the first anniversary of the alliance between Spanish brand Zara and South Korean brand Ader Error, the two labels are joining forces once again to create an exclusive, premium collection. Their second collaborative project will launch on Thursday, December 1.

The new collection with Ader Error presents a series of unisex garments - Zara

Entitled "Cycle A to Z", the collection follows the theme of their first capsule, which used the letters "A" for Ader and "Z" for Zara as a recurring symbol representing the beginning and the end. This time, the concept has been extended to the alphabet with the aim of "underlining the cyclical nature of things" and highlighting the "connection between the two brands and their identifying traits." This revisited theme also involves a change in the collaboration's logo, which took on a new visual identity in the form of a circular logo.

Available in a number of select stores as well as in Zara's online stores as of Thursday, December 1, the unisex garments feature oversized cuts as well as carefully detailed pockets and finishes. Suits reinterpreted in pinstripes, plaid and deep navy blue predominate the lineup as well as outdoor pieces, such as an orange wool coat, a black bomber and several large down jackets.

The capsule includes accessories such as bags, backpacks and sunglasses - Zara

Simpler garments can also be found in the collection, including T-shirts, oversized sweatshirts, casual and loose-fitting pants, and some denim pieces with patches or voluminous pleats. The capsule additionally includes a pair of patchwork-style sweaters, a polo shirt and a long striped shirt. Prices remain in line with those of the Spanish brand, just slightly higher than its usual prices.

In terms of accessories, the collection features a pair of chunky loafers, as well as a large black nylon backpack, several plush baguette bags, new eyewear and a series of pleated-effect caps with the collaboration's logo emblazoned in electric blue.

The metaverse and ephemeral formats

The collection will not only include physical products. As was the case in the previous collaboration between the two brands, a selection of garments, accessories and items will be available in digital format in the metaverse, as of December 1. This immersive experience will take place on the Zepeto platform.

Interior of Zara's pop up store in Paris - FNW

In addition to retailing in various Zara stores, the Inditex-owned retail chain has also opted to launch two ephemeral spaces that will be open to the public until December 4. Similar to showrooms combining fashion and technology, the pop-up stores will be located in Beizik Studio, in Seoul, and at 88 rue de Rivoli in Paris, just next to Zara's boutique on the same street. Access will be limited, with visitors needing to request an invitation prior to entering the subterranean space.

The French market has also been the main focus for the brand based in Arteixo, A Coruña, this week following the confirmed reshuffle of the region's executive management.

In the first half of the year, the group headed by Marta Ortega increased its profits by 41% to 1.79 billion euros. Turnover grew by 25% at constant exchange rates to 14.8 million euros. On Wednesday, December 14, the company will publish its third-quarter financial results.

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