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AFP-Relaxnews
Published
Feb 5, 2016
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Adidas celebrates female athletes with 'I'm Here to Create'

By
AFP-Relaxnews
Published
Feb 5, 2016

Tennis star Caroline Wozniacki, supermodel buisnesswoman Karlie Kloss, and US soccer player Morgan Brian are among the athletes recruited for a batch of clips about female fitness.

 


Wozniacki, who was WTA world No. 1 in 2010, the year that she won six singles titles, heads up a clutch of five videos profiling herself as well as two-time WNBA MVP Candace Parker, model and entrepreneur Hannah Bronfman, and fitness coaches Nicole Winhoffer and Robin Arzón.

The ads make extensive use of social media conventions, with Instagram format video and text featuring prominently.

The series arrives shortly after an "I'm Here to Create" spot featuring Lionel Messi and "Creators Never Follow" treatments starring NBA professionals James Harden and Damian Lillard; August 2015 saw the debut of "Create Your Own Game" featuring a number of male soccer players including Messi, Gareth Bale, Thomas Müller, and James Rodríguez.

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