Bill Blass to launch globally in November
Bill Blass announced Tuesday that it will re-enter the market as a global e-commerce-only brand. The launch collection, designed under Creative Director Chris Benz, will ship to over 65 countries on November 2.
The brand will launch a custom built e-commerce website that will update the Bill Blass product offering and site content. The updates will be ongoing to stray away from traditional seasonal deliveries.
Stuart Goldblatt, President & COO of Bill Blass, said, "Everyone at Bill Blass is passionate about infusing vitality into one of the greatest fashion brands in history. We are committed to investing in our future and creating the foundation for a vibrant global brand, led through eCommerce."
Benz, the young designer at the helm of Bill Blass who also designs for his eponymous label, will promote the label by engaging with customers through his social media accounts. This method of promotion stays true to the brand’s history; specifically that Blass used methods to reach his customers directly when he launched the brand in 1970.
"We are advancing the brand in a way that is digital for today and tomorrow while honoring the brand's philosophical origin and illustrious past," added Goldblatt.
The company has also announced that it has named Kelly DeMeester as Business Director. She joins the team after working several years in the finance industry.
The launch collection debuting on November 2 includes women’s ready-to-wear, handbags, accessories and shoes.
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