Jan 30, 2018
Calvin Klein goes country for Spring 2018 campaign
Jan 30, 2018
Calvin Klein has checked out to the country for its Spring 2018 205W39NYC global advertising campaign.
Featuring a cast of more than 20 male and female models decked out in Chief Creative Officer Raf Simons' "Spring 2018 Calvin Klein 205W39NYC" collection, the campaign plays on the brand's American heritage. Shot by fashion photographer Willy Vanderperre in a barnyard location that conjures up echoes of the Wild West, the images showcase a collection rich with cultural details, from double-breasted shirts in modern color block patterns, to patent cowboy boots in vibrant hues. Artworks from cult visionary Andy Warhol have also been incorporated into the pieces, thanks to the brand's ongoing partnership with The Andy Warhol Foundation for the Visual Arts.
The prairie-like location follows a shoot in the Mojave Desert, California, which provided the dazzling backdrop for the house's Fall 2017 campaign.
The house has been putting some serious energy into its campaigns lately, most notably recruiting a string of high-profile stars to represent its ‘Calvin Klein Underwear' and ‘Calvin Klein Jeans' divisions. January has seen the Kardashian-Jenner sisters pose for the brand in their Calvins, as well as brother-sister modeling duo Presley and Kaia Gerber. Hip hop collective A$AP Mob and superstar Solange Knowles are also among the famous faces to have posed for the "Our Family. #MyCalvins." project over the past few months.
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