May 5, 2011
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Disney store launches first designer collection

May 5, 2011

Disney Store has announced the launch of an exclusive collection with celebrity designer Kidada Jones. This is the brand's first collection made in collaboration with a designer and offers 31 items ranging from apparel to jewellery and toys.

Wish-a-Little Cinderella figure for $39.50

Jim Fielding, president of Disney Stores Worldwide, said: “… Our collaboration with Kidada Jones is the first of many that will position us as a retail destination where guests will find designer collections and unexpected surprises.”

Disney has even launched the collection’s own online boutique, www.disneystore.com/kidada, dedicated exclusively to Kidada for Disney’s merchandise.

Front and back of Snow White t-shirt for $39.50

The collection includes Wish-A-Little Disney princess figures ($39.50), pendant necklaces ($49.50), mini charms ($14.50), adult and children t-shirts ($14.50-$34.50), reusable bags ($9.50), a watch ($49.50) and a limited-edition Vinylmation figure ($49.50)

Watch for $49.50

“As a kid growing up in Southern California, I was a frequent visitor to the Disneyland and developed a deep love of the magic and wonder of Disney,” said Kidada Jones. “This collection was inspired by childhood memories of Disney and the Disney Princess characters combined with my many influences from music and travels around the world.”

Organic cotton t-shirts for $14.50

Kidada for Disney Store is available exclusively on DisneyStore.com, and at Disney Store locations in New York’s Times Square, North Michigan Ave. in Chicago, Stockton Street in San Francisco and Santa Monica Place in Santa Monica.

There are currently more than 200 Disney Store locations in North America, more than 40 locations in Japan and more than 100 in the United Kingdom, France, Spain, Ireland, Italy and Portugal.

Marina Felippe

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