Sep 10, 2015
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Givenchy launches a new line of jeans

Sep 10, 2015

The temperature is rising around the imminent Givenchy runway show, taking place this season in New York and not in Paris. Just a few days before the show, taking place this Friday 11 September and exceptionally open to the public, Riccardo Tisci posted a photo on Instagram of what seems to be the campaign for a Givenchy line dedicated to denim.

The Givenchy Jeans campaign

For the accompanying comment, the artistic director of the luxury label from the LVMH group wrote "proud to introduce you with (sic) Givenchy Jeans!", inviting his followers to "stay tuned!".

"What a better place to do so than NYC" he also wrote, thus amplifying the buzz on the social networks before the show.

In the photo, taken by photographers Mert Alas and Marcus Piggott, South African top model Candice Swanepoel is perched on the shoulders of male model Alessio Pozzi, dressed in just a pair of half-denim half-leather jeans...

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