Jan 15, 2016
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Guess collaboration with A$AP Rocky gets a release date

Jan 15, 2016

Guess and rapper, A$AP Rocky teased a collaboration collection in September of 2015, and on Thursday the collection received a release date, which is February 15.

The Guess Originals x A$AP Rocky collection - Guess

The collection recalls fashion in the 90s in New York City and the connection the brand had with the youth at that time. Rocky and Guess revived archive pieces and put a contemporary touch that will better resonate with the times.
“I just thought about my nostalgic childhood, with hip-hop and growing up in Harlem and the Bronx, and remembering GUESS played a big part in that,” Rocky told Complex at a preview. “Kids these days have no knowledge of that. The same way that [kids today] love Supreme, the same way that they love Off-White or whatever these brands are, that’s the same way that Guess was loved.”

The collection consists of striped shirts, t-shirts featuring the Guess logo with the ‘s’ replaced with dollar signs, denim outerwear, jeans, and overalls, among others.
The American fashion label has been trying to turn sales around for some time. Sales have declined in America in 2015, but the collaboration with the recording artist could get the company off to a good start for 2016.
The Guess Originals x A$AP Rocky collection will launch on the Guess website and at select retailers on February 15.

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