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AFP-Relaxnews
Published
Mar 22, 2018
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Just Cavalli entrusts Olivier Zahm with its S/S 2018 ad campaign

By
AFP-Relaxnews
Published
Mar 22, 2018

The French photographer and journalist Olivier Zahm, who co-founded Purple magazine, has been chosen to shoot the new ad campaign for the Just Cavalli brand, one of Italian designer Roberto Cavalli's many lines.

Just Cavalli enlisted Frenchman Olivier Zahm to photograph its Spring-Summer 2018 collection.©Olivier Zahm pour Just Cavalli - Just Cavalli



For this new campaign, Just Cavalli wanted to emphasize two of its fundamental values -- youth and freedom. No surprise therefore that young faces have been chosen by the photographer Olivier Zahm to showcase the collection.

Models Kyler Iacino, Avery Tharp, Jordan Daniels and Ahn Jae-Hyun pose as a group of young friends who have got together to share some happy times in the Silver Lake neighborhood of Los Angeles, California. The aim is to highlight the optimistic, free and glamorous spirit of the Italian brand's S/S 2018 collection.

The feeling of freedom is translated into the lightness of the dresses, both long and short, as well as the vibrant prints inspired by the natural beauty of New Zealand. Some pieces have more of a rock vibe, such as the biker jackets and bomber jackets, contrasting with the lace and silk flounce dresses which give a romantic feel to the collection.
 

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