Dec 28, 2016
Kate Hudson's Fabletics plans US retail expansion
Dec 28, 2016
Kate Hudson has big plans for her fashion fitness brand Fabletics in 2017. The activewear label is opening 12 new boutiques across the US over the coming year, bringing its total number of stores to 30.
The first new store to open will be in Frisco, Texas, in March, followed by Indianapolis, Indiana. Lexington, Kentucky and Boulder, Colorado will also see new boutiques in the spring, as will Portland, Oregon. Stores will open in Scottsdale, Arizona, and San Diego, California, from July. The majority of the stores will open their doors before the fall season, and average just over 2,200 sq ft.
Hollywood star Hudson founded the athletics brand in 2013, with the aim of offering activewear for women at an accessible price point. It now sells sportswear and leisurewear collections ranging from leggings, sports bras and tops, to dresses, loungewear and swimwear. The first stores opened in 2015, and the business has since grown rapidly to include more than 1m members across eight countries, who are able to to access discounts of up to 50% on each order.
"Ultimately, the store was designed to enhance our overall brand experience, inviting customers in to touch, feel and see the high quality fabrications, latest innovations and newest designs, while making it as easy as possible for them to shop the way they like," said Dustin Netral, Senior VP of Operations for Fabletics.
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