Marc Jacobs launches first touchscreen smartwatch
Marc Jacobs is expanding its wearables category with the launch of its first touchscreen smartwatch, The Riley. Previously the round-faced model was available as both an analog watch and a hybrid smartwatch.
The brand announced the watch on its website with the tagline, "This is the touch of innovation you've been wanting."
Like competitor designer touchscreen smartwatches, Marc Jacobs' device features customizable faces, wireless charging, music controls and activity tracking. Three colorways are on offer, including gold with a white silicon band, rose gold with a grey band and an all black model.
The watch runs on Wear OS and uses the Google Assistant. It can pair to an iPhone as well as an Android smartphone. According to the brand, the watch features 24-hour battery life, a significant reduction from the hybrid smartwatch previously produced by the the label, which was sold with the promise of having six months of battery life.
Marc Jacobs seems to be targeting urban consumers with the new watch's campaign, having hired photographer Theo Wenner and stylist Elissa Santisi. The campaign features new pop culture stars including former Terrace House: Aloha State cast member Lauren Tsai, actor/models Lucas Bin and Vivienne Rohner, and rising star Bria Vinaite.
The Riley touchscreen smartwatch is available now online as well as at select retailers, and is priced at $295.
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