May 17, 2018
NikeLab teams up with Matthew M. Williams on data-driven training collection
May 17, 2018
Thursday, May 17, NikeLab announced a major collaboration with American designer Matthew M. Williams, founder of the Alyx label. Together, they have developed a collection of data-driven training gear, using computational design to combine design and performance.
After Olivier Rousteing, Riccardo Tisci and Sacai, NikeLab has signed up the American designer Matthew M. Williams to create a collection of sports training apparel. The originality of this collection resides in the technology used to create the pieces. Indeed, the two partners used computational design to translate data into intelligent, comfortable and functional training apparel (mapping heat and sweat zones, and motion, for example).
"What computational design and computer data can offer is really the future of design," Matthew M. Williams said in a statement. "It allows us to see things or take things further than we might otherwise. It helps to create a different perspective that we can build around. Working in tandem -- with data and emotion -- is super interesting," concluded the designer.
Still, the American designer hasn't neglected the aesthetic side of things, adding his personal touch to pieces in the collection. The designer sought an "organic feel," adding intentional imperfections to contrast with the strict sharpness of data-driven computer design.
The "NikeLab x Matthew M. Williams" collab includes training T-shirts, pants and accessories for men and women, including a "double sock," refreshing a Nike sportswear classic. The collection is due out from July 12.
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