Replay appoints new regional manager in Latin America
To develop its business in Latin America and the Caribbean, the Italian denim label Replay has hired hired Javier Brandwain for the newly created role of Regional Manager.
Brandwain has extensive experience in the South American fashion industry, with a career that includes executive positions at global brands such as Calvin Klein, Givenchy, Nautica and Juicy Couture.
The new regional manager will be based in Montevideo, Uruguay, and will lead the expansion of the label in Latin America through wholesale, retail and travel retail channels.
Matteo Sinigaglia, CEO of Replay Group said: “Having recently signed global sponsorship deals with FC Barcelona and Neymar Jr, we are also focusing on the growth of the Latin American markets and are therefore delighted to have Javier collaborating with us. He will provide us with invaluable insights in relation to these markets which have huge potential for the brand.”
Brandwain added: “I am very excited at the prospect of working with such a dynamic and inspirational label, Replay is very much a consolidated brand with stores all over the world and I hope that my contribution will help Replay become a big player in Latin America as well.”
Replay, developed by Fashion Box since its foundation, has headquarters in Italy and presence in over 50 countries, including all the European markets, the Middle East, Asia, America and Asia. Its wholesale distribution network boasts 3,000 sales outlets and 200 retail stores.
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