Now that’s how a brand can use digital in fashion. After a week of grumbling by pretty much everyone in fashion about the predictability of the online season, along comes Loewe with a major 24-hour web happening.
We know this was a purely digital menswear season in Paris, but it was nice to see a designer attempt to put on something close to a show – named "The Horsepower Takeaway" from Denmark’s Henrik Vibskov.
The Paris menswear season was all about Asian influences with a quartet of designers from that continent making dramatic stylistic statements Saturday, midway through the first season for men’s fashion entirely online.
There’s been much about the marriage of fashion and fine art at the Paris Fashion Week Menswear, the first purely online season in the history of menswear. Fashion's distance from fine art has rarely looked shorter.
Louis Vuitton unveiled its latest menswear on Friday afternoon; a video that began in its historic Asnières workshop north of Paris, even as the house promised to take the collection on the road – all the way to China.
Milan Fashion Week Men's is set to take place from 14 to 17 July, mixing virtual performances with physical runway shows. 37 events are on the menu, including physical shows from Etro and Dolce & Gabbana on 15 July.
Finally, after a three-day digital Paris haute couture season of far too few clothes, the menswear season opened in the French capital on Thursday with oodles of stimulating new fashion, and a great debut by EGONlab.
Jacquemus has announced plans to stage an actual live runway show in a secret Paris location next week, making it the first physical catwalk event by a deisgner in the city since France went into lockdown.
Few fashion organizations have had a busier spring than the Fédération de la Couture et de la Mode. FashionNetwork.com met with Pascal Morand and Séverine Merle to discuss Paris' upcoming digital menswear fashion week.
Day three of the first ever entirely digital French haute couture week began not with the unveiling of a collection but with a teaser from Maison Margiela, summing up the most puzzling Paris in memory.