During its annual general meeting, the French luxury giant highlighted its "remarkable resilience" during the pandemic and claimed to be well-positioned for strong growth in 2021, thanks particularly to Tiffany & Co..
Luxury consumers seek out more information than ever online before making a purchase, relying especially on YouTube videos and giving particular importance to brand image, according to a study from Google and Kantar.
Farfetch has unveiled a major new global brand campaign called The Perfect Match. Linked to its #onlyonfarfetch theme, it comes as it continues to stress that a “commitment to the boutique community” is “at its heart”.
The pandemic has forced luxury goods companies to use social media, video and virtual showrooms to woo their wealthy customers in Europe when tourists, especially from China, have been absent for more than a year.
Self-Portrait has launched a high-profile campaign with the London-based brand signing up well-known Londoner Kate Moss as it star. The campaign features a series of portraits of Moss shot by Nigel Shafran.