Freemans is on an early ad attack in a bid to gain a promotional advantage in the run up to Christmas. The launch of three TV ads for AW21 comes three weeks earlier than in 2020 “to meet customer demand".
At the event’s inaugural conference, Pascal Morand, executive president of the French Haute Couture and Fashion Federation, presented a software to measure the event's impact, and the federation’s support of new labels.
Dior went into full court press in the first 48 hours of Paris Fashion Week – unveiling its new Cheval Blanc spa, feting its Dior Home and Kids creator Cordelia de Castellane, and unveiling a Miss Dior floral pop-up.
Following Sacai's Chitose Abe, it's the Belgian designer's turn to take charge of Haute Couture at Jean Paul Gaultier for a season. His collection will be unveiled at the brand's Parisian headquarters in January 2022.
For the first time, two top Italian labels have joined forces and combined their creative perspectives to design two collections in one, Fendi by Versace and Versace by Fendi, which will be commercialised next May.
Shying away from the oversize installations of previous editions, luxury labels like Gucci, Off-White and Givenchy took advantage of the Milan Design Week to showcase an array of new projects and offbeat initiatives.
The number of fashion-focused shops on premier shopping thoroughfare Oxford Street looks like falling even further with news that IKEA is likely to take over the former Topshop flagship, in a key Oxford Circus position.
On August 28, the French fashion label introduced its Casa Ba&sh concession at the Parisian department store, featuring womenswear as well as home decoration items designed by Minuit, Baobab and Mirlo.
The Milanese event was not held in 2020, and will be back on September 5-10 with a new format. Fashion names like Hermès, Missoni and Rick Owens will notably feature at Fuorisalone, the event’s parallel programme.
There was some good news coming out of Marks & Spencer for once on Friday as it upgraded its profit outlook after shoppers went online to buy more of its revamped clothing offer and also bought plenty of its foods.